You are unique, so is your internet presence: your domain name is your online identity. It can be used as your email address and your web address. Choose the right domain name that makes your website unique on the internet. Plenty of choice among many countries and top level domains! Keep in mind that a domain name that includes common keywords can improve your site's ranking in search results turned back by major search engines. Having your own domain name also makes your company look professional.
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Why a SSL certificate?
SSL ensures that only the intended recipient can understand the transmitted message. SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it. This is important because the information you send on the Internet transits through routers to get to the destination server. Any equipment in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.
In addition to encryption, a proper SSL certificate also provides authentication. This means you can be sure that you are sending information to the right server and not to a criminal’s server. Why is this important? The nature of the Internet means that your customers will often be sending information through several computers. Any of these computers could pretend to be your website and trick your users into sending them personal information. It is only possible to avoid this by using a proper Public Key Infrastructure (PKI), and getting an SSL Certificate from a trusted SSL provider.
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